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Cost per lead calculator.

Cost per click, cost per lead and cost per job from your own numbers, plus the most a lead is worth to you. Free, no login, nothing sent.

Your numbers

After labor and materials

Result

  • Cost per click—
  • Lead conversion rate—
  • Cost per lead—
  • Close rate—
  • Cost per job (CPA)—
  • Max affordable cost per lead—

Fill in the fields to see the verdict.

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How the calculator works

Every number comes from the same four counts you already have: spend, clicks, leads and jobs.

Cost per click = spend ÷ clicks
Cost per lead = spend ÷ leads
Cost per acquisition = spend ÷ jobs sold

The useful number is not your cost per lead on its own. It is how it compares with the most you can afford to pay for a lead, which comes from your own economics rather than an industry table:

Max affordable CPL = average job value × gross margin × close rate

With a $4,500 average job, a 40% gross margin and a 24% close rate, a lead is worth up to $432 before it stops paying for itself. A $80 lead is cheap at that close rate; the same $80 lead at a 5% close rate is not. That is why cost per lead is not cost per acquisition, and why answering faster often moves profit more than buying cheaper leads.

The calculator uses gross margin, not net profit, as the ceiling. Leave room under it for overhead and the return you want.

Questions

Straight answers.

How do you calculate cost per lead?

Divide ad spend by the number of leads it produced in the same period. $6,000 that produced 75 calls and forms is an $80 cost per lead.

What is a good cost per lead?

A good cost per lead is one below your maximum affordable cost per lead: average job value times gross margin times close rate. Industry averages ignore your ticket size and close rate, so they cannot tell you whether a lead is cheap for you.

How do you calculate cost per click?

Divide ad spend by clicks. $6,000 for 900 clicks is a $6.67 cost per click.

What is the cost per acquisition formula?

Cost per acquisition equals ad spend divided by the number of customers or jobs sold. $6,000 that produced 18 jobs is a $333 CPA.

By application

Numbers you trust. A system that moves them.

We take a single client per market, so we are never bidding two of you against each other.

  1. We check your market. If it's open, you hear back with next steps. If it's taken, you hear that instead.
  2. One call, 30 minutes. Your numbers: close rate, average job value, current spend. No pitch deck.
  3. A written plan or a no. If the math does not work, we say so and nobody loses a quarter.

Application, about 60 seconds

Check if your market is open

We reply to every application. If your market is taken, we say so.