HVAC — LEAD GENERATION

Two seasons of chaos.
Two seasons of silence.

HVAC revenue is shaped like a camel and your payroll is shaped like a line. We build the system that captures the emergency spikes and fills the shoulder months with the work you actually make money on.

Apply for a slot → How it works
What smooths the year Maintenance not more emergencies
Market exclusivity 1 : 1 one firm per market
Infrastructure live in 14 days from end of discovery
01The situation

If you're reading this,
one of these is true.

You do not have a demand problem in July. You have a demand problem in April and October, and an answering problem in July.

  • First heat wave hits, the phone melts, and you lose calls you will never know about.
  • Shoulder season arrives and your techs are washing trucks.
  • You sell repairs when the replacement was the better job for both of you.
  • Your maintenance plan attach rate is under 20% and it is the most valuable thing you sell.
  • You pay for leads in peak season at peak prices, when you are already at capacity.
02The real cost

The number nobody puts
on the invoice.

The two things HVAC marketing usually gets backwards
Situation What happens What it costs you
Buying leads at peak Highest prices, and you are already booked You pay the most for demand you could not service anyway.
Empty shoulder months Techs idle, overhead constant The gap is where the year's profit leaks, and it is the cheapest demand to buy.
Low maintenance attach Under 20% on a plan that guarantees future revenue Every unattached install is a customer you will compete for again in three years.
Repair when replace was right Short-term ticket, long-term loss You banked $600 and gave away a $9,000 job plus the plan that came with it.
03The mechanism

Built for this vertical.
Not adapted to it.

The system is built around the shape of the year rather than around a channel. Emergency demand is captured, not created. Shoulder-season demand has to be created, and that is where the work is.

01

Capture the spike cleanly

Emergency campaigns with call routing that survives the first heat wave, so the calls you are already earning stop going to voicemail.

  • Emergency search coverage
  • Overflow call routing
  • Missed-call text-back
02

Manufacture the shoulder season

Tune-up and inspection offers timed to the weeks before the season turns, when demand has to be prompted rather than caught.

  • Seasonal tune-up campaigns
  • Pre-season timing model
  • Inspection offers
03

Engineer the maintenance attach

Plans sold at the point of service with the scripting, follow-up and tracking to move attach rate. It is the highest-leverage number in the business.

  • Attach-rate scripting
  • Post-service sequences
  • Plan renewal automation
04

Build the replacement pipeline

Systems over 12 years old in your existing base, worked deliberately, so replacements are planned instead of emergencies.

  • Age-based list segmentation
  • Replacement nurture
  • Financing presentation
04What you get

In your accounts.
In your name.

Everything below is built inside infrastructure you own. If we part ways, it stays with you — accounts, pages, tracking, lists.

  • Emergency campaigns with routing that holds up on the worst day of the year
  • Pre-season tune-up campaigns timed to your climate, not a generic calendar
  • Maintenance plan attach system: scripting, follow-up, renewal automation
  • Replacement pipeline built from age segmentation of your existing customer base
  • Landing pages and offers per season instead of one page all year
  • Reporting by season, by offer, by cost per booked call and per install
05Who this is not for

We'd rather tell you now.

Three kinds of firm should not apply. Saying so up front costs us applications and saves both of us a bad engagement.

  • Companies that cannot answer overflow calls in peak season. We would be buying calls you cannot pick up, which is the most expensive mistake in this vertical.
  • Companies with no maintenance plan to sell. It is the single highest-leverage asset in HVAC and building the system without one leaves most of the value on the table.
  • Anyone who only wants emergency volume. Emergency-only is exactly what makes the year lumpy, and buying more of it in July does not fix April.

And if you do fit: month to month, 30 days' notice, no lock-in. Everything we build is in your name from day one. We would rather earn next month than trap you into twelve.

06Apply

One partner
per market.

We take a single client per market, so we are never bidding two of you against each other. If your market is already taken we will tell you in the first reply instead of booking a call to find out.

What happens after you submit

  • We check your market. If it's open, you hear back with next steps. If it's taken, you hear that instead.
  • One call, 30 minutes. Your numbers: close rate, average job value, current spend. No pitch deck.
  • A written plan or a no. If the math doesn't work for hvac, we say so and nobody loses a quarter.
Application 6 fields · 60 seconds

We reply to every application. If your market is taken, we say so.
No newsletter. No list sharing. Ever.

07Questions

Straight answers.

Q1 Why would I spend in the shoulder season when nobody is calling?
Because that is precisely when demand must be created rather than captured, and it is the cheapest inventory of the year. Buying emergency clicks in July at peak prices when you are already booked is the least efficient spend in HVAC. Filling April and October is where the margin is.
Q2 Can you actually move maintenance plan attach rate?
It is mostly process rather than media: what the tech says at the end of the call, what happens in the 48 hours after, and whether renewals are automated or remembered. We build the scripting and sequences and report attach rate weekly so it stops being invisible.
Q3 We are already booked in summer. What do we need this for?
Then peak is not your problem and we should not sell you peak volume. The build focuses on shoulder-season demand, maintenance attach and the replacement pipeline out of your existing base — the three things that decide whether the year is profitable rather than just busy.
Q4 Do you work with our existing customer list?
Yes, and it is usually the fastest win available. Age-segmented replacement nurture against your own base almost always outperforms cold acquisition on cost per install, because those homeowners already know you.

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