PUBLIC ADJUSTING — LEAD GENERATION

The homeowner already lost.
Be the call they make next.

Most homeowners have never heard the words "public adjuster." The ones who have, heard them from someone else first. We build the system that puts your firm in front of the loss while the claim is still open.

Apply for a slot → How it works
What you compete on Timing not commission percentage
Market exclusivity 1 : 1 one firm per market
Infrastructure live in 14 days from end of discovery
01The situation

If you're reading this,
one of these is true.

If you run a public adjusting firm, you already know the problem isn't your settlements. It's that nobody knows you exist until the carrier has already made an offer.

  • You win files, and the referral still comes from a contractor who wants a kickback.
  • Your best month came from one hailstorm, and you cannot plan a business around weather.
  • You bought "claim leads" and got homeowners who already signed with someone else.
  • Marketing companies quote you a price, then discover the solicitation rules in your state and disappear.
  • You know the file is worth five figures in fee, and you are spending like it's worth five hundred dollars.
02The real cost

The number nobody puts
on the invoice.

What one missed file actually costs
Situation What happens What it costs you
A signed file you didn't get The homeowner accepted the carrier's first offer Your fee on the uplift, gone. Not deferred — gone.
Referral-only pipeline You pay a percentage forever and own no channel Every file costs you twice: once in fee split, once in never building distribution.
Being the second call The homeowner already signed a representation agreement You cannot out-argue a signature. Timing beats persuasion in this vertical.
Weather-dependent revenue Two good quarters, two you don't talk about You can't hire, can't add adjusters, can't scale a business you can't forecast.
03The mechanism

Built for this vertical.
Not adapted to it.

Public adjusting is not a home improvement funnel with different words. Demand is created by a loss event and killed by a signature, and the compliance envelope is different in every state. The system reflects that.

01

Loss-event targeting

We watch the events that create files — named storms, hail swaths, freeze events, large fire losses — and put budget into those ZIPs before the carrier's adjuster finishes the inspection.

  • Event-triggered campaigns
  • ZIP-level budget shifts
  • Claim-value segmentation
02

Compliance-first creative

Solicitation rules for public adjusters vary by state and are enforced. Every ad, page and follow-up sequence is written inside your state's envelope, reviewed before launch.

  • State-by-state ad review
  • Approved language library
  • Disclosure placement
03

Education as the wedge

Homeowners don't search for a public adjuster. They search for why their claim was denied. We rank and advertise against the question, not the job title.

  • Denial and underpayment content
  • Policy-review offer
  • Free claim assessment funnel
04

Speed to signature

Call tracking, instant routing and a follow-up sequence that runs whether or not somebody remembers. In this vertical the firm that answers first usually signs the file.

  • Instant call routing
  • SMS and email sequences
  • Signed-file attribution
04What you get

In your accounts.
In your name.

Everything below is built inside infrastructure you own. If we part ways, it stays with you — accounts, pages, tracking, lists.

  • Campaigns in your ad accounts, in your name, that you keep if we part ways
  • Landing pages built around denial and underpayment intent, not "about us"
  • Call tracking that tells you which event and which ZIP produced each signed file
  • A follow-up sequence that works the lead for 90 days without your team touching it
  • Compliance review of every asset against your state's solicitation rules
  • A dashboard with cost per signed file — not cost per click
05Who this is not for

We'd rather tell you now.

Three kinds of firm should not apply. Saying so up front costs us applications and saves both of us a bad engagement.

  • Firms without licensed capacity to work more files. More signed files than you can service is how a public adjusting firm gets a complaint, and that damages your license, not our invoice.
  • Anyone looking for a cheap test. Loss-event targeting means moving real budget into a market in days, and a $500 experiment cannot do that.
  • Firms that want us to write around the rules. If the language your state requires kills the ad, we change the ad, not the disclosure.

And if you do fit: month to month, 30 days' notice, no lock-in. Everything we build is in your name from day one. We would rather earn next month than trap you into twelve.

06Apply

One partner
per market.

We take a single client per market, so we are never bidding two of you against each other. If your market is already taken we will tell you in the first reply instead of booking a call to find out.

What happens after you submit

  • We check your market. If it's open, you hear back with next steps. If it's taken, you hear that instead.
  • One call, 30 minutes. Your numbers: close rate, average job value, current spend. No pitch deck.
  • A written plan or a no. If the math doesn't work for public adjusting, we say so and nobody loses a quarter.
Application 6 fields · 60 seconds

We reply to every application. If your market is taken, we say so.
No newsletter. No list sharing. Ever.

07Questions

Straight answers.

Q1 Do you understand public adjuster solicitation rules?
Yes, and we treat them as a constraint on creative rather than a problem to route around. Rules differ by state — contact windows after a loss, required disclosures, what you may and may not claim about outcomes. Every asset is reviewed against your state before launch, and if your counsel wants to review it too, we build that into the timeline.
Q2 Can you get me leads during a slow season?
Partly. Baseline demand — denied claims, underpaid claims, policy reviews, older losses still inside the statute — exists year round, and that is what we build the evergreen side of the system around. Event-driven volume is on top of it. Anyone promising you storm volume in a quiet quarter is selling you shared leads.
Q3 How do you measure this when a file takes months to settle?
We track cost per signed file, not cost per settlement. Signature is the event you control and it is the point where marketing's job ends. We wire your CRM so signature date, event and ZIP come back to the campaign that produced it.
Q4 Will you also work with my competitor down the road?
No. One firm per market, and we tell you at the application stage if your market is already taken. We are not going to bid two clients against each other on the same ZIP after a storm.

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