ROOFING — LEAD GENERATION

You're not buying leads.
You're renting a bidding war.

Every shared roofing lead arrives pre-loaded with three competitors and a homeowner who has already decided this is a price decision. We build the channel where you are the only quote.

Apply for a slot → How it works
Leads per homeowner 1 : 1 yours, not shared
Market exclusivity 1 : 1 one firm per market
Infrastructure live in 14 days from end of discovery
01The situation

If you're reading this,
one of these is true.

The roofing lead market is the most efficiently priced market in home services, and efficiency here means the vendor keeps the margin. You already know the numbers.

  • You pay $90 to $250 a lead and it goes to three other roofers at the same price.
  • Every conversation starts with "what's your best price" because it started that way for the other three.
  • Your close rate on purchased leads is under 15% and you have accepted that as normal.
  • You stop paying the vendor and the phone stops the same week.
  • Twelve months of spend and you own nothing — no list, no audience, no rankings.
02The real cost

The number nobody puts
on the invoice.

Twelve months, two ways
Situation What happens What it costs you
Cost per lead Rises: you and three others bid on the same list Falls: every conversion teaches the campaign who to target next.
Close rate Under 15%, because you are one of four quotes Two to three times higher, because you are the only quote.
What you own at month 12 Nothing. Stop paying and it stops. Ad accounts, pixel history, audiences, rankings and a list, all in your name.
Where the margin goes Into discounting against the other three Into your business, because there is nobody to discount against.
03The mechanism

Built for this vertical.
Not adapted to it.

There is nothing exotic here. Roofing demand is well understood and well documented. The difference is who owns the asset at the end, and whether the homeowner is comparing you to anyone.

01

Own the demand, don't rent it

Campaigns in your accounts, your pixel, your audiences. Storm and replacement-cycle intent targeted at the ZIPs you actually want, not the ones a vendor sells.

  • Accounts in your name
  • Replacement-cycle targeting
  • Storm-event layer
02

Remove the comparison

An offer built on scope, warranty and financing rather than square-foot price, so the conversation starts somewhere other than the number.

  • Offer engineering
  • Warranty and financing framing
  • Inspection-first funnel
03

Book, don't just call

Instant response, appointment setting and a follow-up sequence that keeps working the lead for months. Most roofing leads are lost to silence, not to price.

  • Speed-to-lead automation
  • Appointment setting flows
  • Long-tail nurture
04

Compound the asset

Local SEO, reviews and content so that a growing share of your volume arrives at zero marginal cost while paid spend keeps proving itself.

  • Local SEO program
  • Review velocity
  • Content that ranks
04What you get

In your accounts.
In your name.

Everything below is built inside infrastructure you own. If we part ways, it stays with you — accounts, pages, tracking, lists.

  • Google and Meta campaigns in ad accounts you own
  • Landing pages built around inspection and financing, not price per square
  • Speed-to-lead automation with appointment setting
  • A long-tail nurture sequence for the 80% who do not buy this month
  • Local SEO and review velocity in your service ZIPs
  • A dashboard with cost per booked appointment and cost per signed contract
05Who this is not for

We'd rather tell you now.

Three kinds of firm should not apply. Saying so up front costs us applications and saves both of us a bad engagement.

  • Firms that need leads next week and cannot wait for a build. Fourteen days is fast for infrastructure and slow compared to a credit card and a lead vendor.
  • Anyone whose sales process is a same-day price over the phone. If the offer is a number, we are just buying more expensive price shoppers.
  • Firms without a salesperson who can run an inspection appointment. Generating booked appointments nobody attends is the fastest way to waste this budget.

And if you do fit: month to month, 30 days' notice, no lock-in. Everything we build is in your name from day one. We would rather earn next month than trap you into twelve.

06Apply

One partner
per market.

We take a single client per market, so we are never bidding two of you against each other. If your market is already taken we will tell you in the first reply instead of booking a call to find out.

What happens after you submit

  • We check your market. If it's open, you hear back with next steps. If it's taken, you hear that instead.
  • One call, 30 minutes. Your numbers: close rate, average job value, current spend. No pitch deck.
  • A written plan or a no. If the math doesn't work for roofing, we say so and nobody loses a quarter.
Application 6 fields · 60 seconds

We reply to every application. If your market is taken, we say so.
No newsletter. No list sharing. Ever.

07Questions

Straight answers.

Q1 How is this different from Angi, Modernize or a shared lead vendor?
They sell the same homeowner to several roofers, which is their business model, not a flaw. That makes every lead a price comparison and keeps your close rate where it is. We build campaigns in your accounts so the homeowner is talking to you and nobody else. The asset stays yours if we part ways.
Q2 What does it cost per lead?
It starts near what you are paying now and falls, which is the entire point. A purchased lead gets more expensive as more roofers bid for the same list. An owned campaign gets cheaper as it learns who converts. We measure your baseline in discovery before promising anything.
Q3 Do I have to stop buying leads?
Not on day one. Most firms taper as owned volume comes online, because cutting the vendor before the system is producing is a cash-flow risk we are not going to recommend.
Q4 What if I already run my own Google Ads?
Then you are further ahead than most and we start by auditing what exists. Frequently the campaigns are fine and the leak is speed to lead, offer, or the landing page. We do not rebuild what already works just to show activity.

Other verticals: see all →