Apply for a slot

IUL Leads & Life Insurance Lead GenerationThe appointment was sold to four agents. Yours shouldn't be.

Indexed universal life is a long conversation with a household, not a quote. We build the system that starts that conversation in your name, with consent you can prove, and hands it to you while the family still remembers asking.

Apply for a slot How it works
  • YouWho owns the lead, your accounts, your consent records
  • 1 : 1Market exclusivity, one agency per market
  • 14 daysInfrastructure live in, from end of discovery
  • Monthlymonth to month, 30 days' notice, no lock-in

The situation

If you're reading this, one of these is true.

If you sell IUL, you already know the product is not the problem. The problem is that by the time you dial, the household has heard three other pitches and trusts none of them.

  • You buy "exclusive" IUL leads and the prospect tells you two other agents already called.
  • Half the appointments on your calendar never show, and you paid for every one of them.
  • Your Facebook ads keep getting rejected or restricted, and nobody can tell you which word did it.
  • You cannot prove where a lead's consent came from, and that is the call that worries your compliance team.
  • Your best clients came from referrals, and referrals do not scale on a schedule.

The real cost

The number nobody puts on the invoice.

What a bought lead actually costs an IUL agent
SituationWhat happensWhat it costs you
A shared leadSeveral agents are dialing the same householdYou are paying to start a price war on a product that should never be sold on price.
A no-show appointmentThe prospect forgot asking, or never really askedAn evening of your time and a lead fee, with nothing to show for either.
Consent you cannot documentThe form, the date and the seller are not in your recordsA TCPA complaint is your problem, not the vendor's. You made the call.
Rented attentionThe vendor owns the audience, the creative and the dataStop paying and the pipeline stops the same day. Nothing compounds.

How it works

Built for this vertical. Not adapted to it.

IUL is not a home-services funnel with different words. The buyer is a household making a long-term decision, the ad platforms treat insurance as a restricted category, and every call depends on consent. The system is built around that.

  1. 01Discovery

    Education-first demand

    Nobody wakes up searching for an indexed universal life policy. They search for how to protect their family, plan retirement income or leave something behind. We advertise against those questions and let your agent explain the product.

    • Problem-led creative
    • Retirement and protection angles
    • English and Spanish campaigns
  2. 02Days 1–7

    Built for restricted ad categories

    On Meta, insurance ads for US audiences run under the Financial Products and Services special ad category, with limited targeting. Creative, audiences and landing pages are designed for those limits from day one instead of discovering them after a rejection.

    • Category-compliant campaigns
    • Broad-audience creative strategy
    • Pre-launch policy review
  3. 03Days 7–14

    Consent you can prove

    Every form names your agency, records the consent language the prospect saw, and stores the date, page and source in your CRM. If a call is ever questioned, the answer is a record, not a vendor's word.

    • Seller-specific consent language
    • Timestamped consent records
    • Source and page logged per lead
  4. 04Live, then daily

    Speed to a booked conversation

    Instant call and text follow-up, a calendar link, reminders before the meeting and a nurture sequence for households that are not ready yet. Show rate is managed, not hoped for.

    • Instant routing
    • Appointment reminders
    • Long-cycle nurture

Optimization is continuous. Scaling starts only once the unit economics are proven.

What you get

In your accounts. In your name.

Built inside infrastructure you own

If we part ways, it stays with you.

  • Campaigns in your own ad accounts, under your agency's name, that you keep if we part ways
  • Landing pages in English and Spanish built around protection and retirement questions
  • A consent record for every lead: language shown, page, date and source
  • Follow-up that books the appointment and reminds the household before it
  • Creative and claims reviewed against the ad platforms' insurance rules before launch
  • A dashboard with cost per kept appointment and cost per issued policy, not cost per click

Who this is not for

We'd rather tell you now.

  • Agents who want a list to dial tomorrow. We build a channel you own; the first weeks are setup and testing.
  • Anyone who wants ads that promise market returns with no risk or tax outcomes for everyone. We will not write them, and the platforms and regulators will not let them run for long.
  • Agencies without licensed capacity to follow up. A household that asked and never heard back is a complaint waiting to happen.

And if you do fit: month to month, 30 days' notice, no lock-in. Everything we build is in your name from day one.

By application

One partner per market.

We take a single client per market, so we are never bidding two of you against each other.

  1. We check your market. If it's open, you hear back with next steps. If it's taken, you hear that instead.
  2. One call, 30 minutes. Your numbers: close rate, average job value, current spend. No pitch deck.
  3. A written plan or a no. If the math does not work for iul & life insurance, we say so and nobody loses a quarter.

Application, about 60 seconds

Check if your market is open

We reply to every application. If your market is taken, we say so.

Questions

IUL & life insurance, straight answers.

Are these leads exclusive?

Yes, in the only way that can be checked: the campaigns run in your accounts, the form names your agency and the lead lands in your CRM. Nobody else receives it because there is nobody else in the chain. We also take one agency per market.

Can you run IUL ads on Facebook and Instagram?

Yes, inside Meta's rules. For US audiences insurance ads run under the Financial Products and Services special ad category, which limits targeting options. We plan creative and budget for those limits rather than trying to work around them.

Do you handle TCPA consent?

We build the forms and records so consent is specific to your agency and documented per lead. We are not your lawyer: the consent language should be approved by your counsel or compliance team, and we build that review into launch.

Do you work in Spanish?

Yes. Many IUL households in the US prefer to talk about money in Spanish. We build Spanish creative and pages when your agency has Spanish-speaking agents to take the calls.

Do you sell the product or give financial advice?

No. We generate and qualify interest. Your licensed agents explain the product, its costs and its risks, and make every recommendation.

Insights

Read before you spend.

All insights

Other verticals

Same system, different math.