Rocket Lead Insights https://rocketlead.agency/insights/ Sourced operational guides for restoration, home services and DTC operators. en-us Is Angi Leads worth it for contractors? How to answer it with your own numbers https://rocketlead.agency/insights/is-angi-leads-worth-it-for-contractors/ https://rocketlead.agency/insights/is-angi-leads-worth-it-for-contractors/ Fri, 13 Nov 2026 12:00:00 +0000 Lead economics Is Angi Leads worth it? How Angi charges pros per its own filings, Angi Ads vs Angi Leads, the FTC's HomeAdvisor order, and how to test it on your numbers. Roofing advertising: ideas, example ads by channel, and the compliance traps https://rocketlead.agency/insights/roofing-advertising-ideas-and-examples/ https://rocketlead.agency/insights/roofing-advertising-ideas-and-examples/ Fri, 13 Nov 2026 12:00:00 +0000 Lead economics Roofing advertising by channel, with example ads, Florida and FTC compliance traps, what to measure, and how to choose a roofing marketing company. Restoration marketing: a playbook for water, fire, mold and storm companies https://rocketlead.agency/insights/restoration-marketing-playbook/ https://rocketlead.agency/insights/restoration-marketing-playbook/ Fri, 13 Nov 2026 12:00:00 +0000 Restoration & insurance A restoration marketing playbook: emergency search, LSA limits, Google Business Profile, referrals, intake, storm prep and measuring by loss type. Google Local Services Ads: what contractors are actually paying for https://rocketlead.agency/insights/google-local-services-ads-for-contractors/ https://rocketlead.agency/insights/google-local-services-ads-for-contractors/ Fri, 13 Nov 2026 12:00:00 +0000 Operations How Google Local Services Ads work for contractors: what counts as a paid lead, the new Google Verified badge, ranking, credits, and when Search wins. The ROAS formula, break-even ROAS, and why your dashboard disagrees with your bank https://rocketlead.agency/insights/roas-formula-break-even-roas/ https://rocketlead.agency/insights/roas-formula-break-even-roas/ Fri, 13 Nov 2026 12:00:00 +0000 Ecommerce / DTC The ROAS formula, how to calculate break-even ROAS from contribution margin, the cost per acquisition formula, and why platform ROAS is not real ROAS. What is a good cost per lead? The one you can afford, calculated https://rocketlead.agency/insights/cost-per-lead-calculator-what-is-a-good-cpl/ https://rocketlead.agency/insights/cost-per-lead-calculator-what-is-a-good-cpl/ Fri, 13 Nov 2026 12:00:00 +0000 Lead economics A cost per lead calculator built on your numbers: CPC, CPL and CPA formulas, how to find your maximum affordable CPL, and why average CPL tables mislead. How to get roofing leads you own, and what each channel really gives you https://rocketlead.agency/insights/how-to-get-roofing-leads/ https://rocketlead.agency/insights/how-to-get-roofing-leads/ Fri, 13 Nov 2026 12:00:00 +0000 Lead economics How to get roofing leads you control: eight channels compared on data ownership, exclusivity, speed and control, plus the truth about insurance leads. An HVAC marketing plan built around the shoulder seasons https://rocketlead.agency/insights/hvac-marketing-plan-shoulder-seasons/ https://rocketlead.agency/insights/hvac-marketing-plan-shoulder-seasons/ Fri, 13 Nov 2026 12:00:00 +0000 Operations A 12-month HVAC marketing plan built around heating and cooling peaks: shoulder-season tactics, maintenance plans, LSA, search and what to measure. The lead you bought may not have consented to your call https://rocketlead.agency/insights/shared-leads-tcpa-consent-2026/ https://rocketlead.agency/insights/shared-leads-tcpa-consent-2026/ Sat, 25 Jul 2026 12:00:00 +0000 Lead economics The FCC's one-to-one consent rule was vacated in January 2025. What that means for contractors buying shared leads, and what to ask any vendor. The EPA's ten square feet is a sales tool, not just a guideline https://rocketlead.agency/insights/mold-inspection-funnel-epa-threshold/ https://rocketlead.agency/insights/mold-inspection-funnel-epa-threshold/ Sat, 25 Jul 2026 12:00:00 +0000 Restoration & insurance The EPA's 10-square-foot mold threshold is the cleanest qualification line in restoration. How to use it to stop bidding against four free estimates. Your marketing is legal in one state and a licence problem in the next https://rocketlead.agency/insights/public-adjuster-solicitation-rules-by-state/ https://rocketlead.agency/insights/public-adjuster-solicitation-rules-by-state/ Sat, 25 Jul 2026 12:00:00 +0000 Restoration & insurance Waiting periods, time-of-day windows and active-emergency rules differ by state. What that means for anyone running your ads. Five minutes versus thirty. The research is older than you think https://rocketlead.agency/insights/speed-to-lead-what-slow-pickup-costs/ https://rocketlead.agency/insights/speed-to-lead-what-slow-pickup-costs/ Sat, 25 Jul 2026 12:00:00 +0000 Operations The 5-minute rule comes from a 2007 MIT study, not HBR. What it actually found, and how to measure your own response time. Your intake script should mirror the standard your techs work to https://rocketlead.agency/insights/water-damage-intake-categories/ https://rocketlead.agency/insights/water-damage-intake-categories/ Sat, 25 Jul 2026 12:00:00 +0000 Restoration & insurance The industry standard already classifies water losses by contamination and by scale. Your phone script should ask the same questions. Cost per lead is not cost per acquisition. Here is the arithmetic https://rocketlead.agency/insights/cost-per-lead-is-not-cost-per-acquisition/ https://rocketlead.agency/insights/cost-per-lead-is-not-cost-per-acquisition/ Sat, 25 Jul 2026 12:00:00 +0000 Lead economics A cheaper lead can cost you more per job. The four-line calculation that shows which channel is actually winning. Before you spend on fire restoration marketing, fix these three https://rocketlead.agency/insights/fire-restoration-marketing-what-to-fix-first/ https://rocketlead.agency/insights/fire-restoration-marketing-what-to-fix-first/ Sat, 25 Jul 2026 12:00:00 +0000 Restoration & insurance Fire search volume is small in most markets. Three things to fix before paid acquisition can do anything for a fire board. The 90-day storm pre-build: what to have ready before the front https://rocketlead.agency/insights/storm-season-90-day-prebuild/ https://rocketlead.agency/insights/storm-season-90-day-prebuild/ Sat, 25 Jul 2026 12:00:00 +0000 Operations Storm work rewards preparation. The checklist to complete before the season, so event day is a decision and not a build. Maintenance plan attach rate is a process problem, not a pitch problem https://rocketlead.agency/insights/hvac-maintenance-plan-attach-rate/ https://rocketlead.agency/insights/hvac-maintenance-plan-attach-rate/ Sat, 25 Jul 2026 12:00:00 +0000 Operations The highest-leverage number in an HVAC business is usually the least instrumented. Where attach rate actually leaks. Blended ROAS cannot tell you whether to spend the next dollar https://rocketlead.agency/insights/blended-roas-vs-contribution-margin/ https://rocketlead.agency/insights/blended-roas-vs-contribution-margin/ Sat, 25 Jul 2026 12:00:00 +0000 Ecommerce / DTC Why blended ROAS stays healthy while incremental spend loses money, and the number that answers the scaling question instead. If your ads use an AI-generated person, New York now requires you to say so https://rocketlead.agency/insights/new-york-ai-synthetic-performer-ad-law/ https://rocketlead.agency/insights/new-york-ai-synthetic-performer-ad-law/ Sat, 25 Jul 2026 12:00:00 +0000 Regulation Effective 9 June 2026, New York requires disclosure when an ad features an AI-generated synthetic performer. It applies wherever you are based. Asking your techs to leave reviews is now a federal penalty risk https://rocketlead.agency/insights/ftc-fake-reviews-rule-contractors/ https://rocketlead.agency/insights/ftc-fake-reviews-rule-contractors/ Sat, 25 Jul 2026 12:00:00 +0000 Regulation The FTC's Consumer Reviews and Testimonials Rule took effect in October 2024, with penalties up to $51,744 per violation. Six practices to stop. Facebook lead forms get you more leads and fewer jobs. Usually https://rocketlead.agency/insights/facebook-lead-forms-vs-landing-page/ https://rocketlead.agency/insights/facebook-lead-forms-vs-landing-page/ Sat, 25 Jul 2026 12:00:00 +0000 Lead economics Instant forms lower friction and lower intent at the same time. When each one wins, and the four things you lose with the native form. How to choose a CRM without ending up with the one your friend uses https://rocketlead.agency/insights/how-to-choose-a-crm-contractor/ https://rocketlead.agency/insights/how-to-choose-a-crm-contractor/ Sat, 25 Jul 2026 12:00:00 +0000 Tools We are not going to name a winner. Here is the framework that tells you which category you need and the five questions that eliminate most options fast. When you should hire someone instead of hiring us https://rocketlead.agency/insights/in-house-marketing-vs-outsourcing/ https://rocketlead.agency/insights/in-house-marketing-vs-outsourcing/ Sat, 25 Jul 2026 12:00:00 +0000 Business A fair comparison of hiring in-house against outsourcing, including the cases where an agency is the wrong answer. Written by an agency. Nine things to check in your own Google Ads before you hire anyone https://rocketlead.agency/insights/audit-your-own-google-ads-first/ https://rocketlead.agency/insights/audit-your-own-google-ads-first/ Sat, 25 Jul 2026 12:00:00 +0000 Operations Most underperforming contractor accounts fail on the same nine things. Check them yourself in an hour before paying anyone to find them. Your Google Business Profile is a bigger lever than your website https://rocketlead.agency/insights/google-business-profile-levers/ https://rocketlead.agency/insights/google-business-profile-levers/ Sat, 25 Jul 2026 12:00:00 +0000 Operations For local service businesses the profile often outperforms the website. The five things that move it and the three that waste your time. Call tracking answers two questions and people buy it for a third https://rocketlead.agency/insights/call-tracking-what-it-tells-you/ https://rocketlead.agency/insights/call-tracking-what-it-tells-you/ Sat, 25 Jul 2026 12:00:00 +0000 Operations What call tracking genuinely reveals, what it cannot, and the mistakes that make the data worse than having none. Your site does not need a redesign. It needs to load https://rocketlead.agency/insights/site-speed-beats-site-design/ https://rocketlead.agency/insights/site-speed-beats-site-design/ Sat, 25 Jul 2026 12:00:00 +0000 Operations The three metrics Google actually measures, the thresholds, and the detail about the 75th percentile that most people miss. The one-page dashboard that replaces your marketing report https://rocketlead.agency/insights/one-page-contractor-dashboard/ https://rocketlead.agency/insights/one-page-contractor-dashboard/ Sat, 25 Jul 2026 12:00:00 +0000 Operations Seven numbers, one page, reviewed weekly. What belongs on it, what does not, and why most reports are theatre. Your documentation is a marketing asset and nobody treats it like one https://rocketlead.agency/insights/claim-documentation-and-marketing/ https://rocketlead.agency/insights/claim-documentation-and-marketing/ Sat, 25 Jul 2026 12:00:00 +0000 Restoration & insurance The file you build to defend a scope is also the best proof asset you own. Four ways to use it without breaching privacy. A swipe file you never open is just a folder https://rocketlead.agency/insights/build-a-competitor-swipe-file/ https://rocketlead.agency/insights/build-a-competitor-swipe-file/ Sat, 25 Jul 2026 12:00:00 +0000 Tools Most competitor research dies as screenshots nobody revisits. How to structure a swipe file that changes what you launch next.